Udaya was born out of Middle East’s growing market needs for innovative health, well-being and convenience based products. Udaya’s USP lies in identifying the ever-changing needs of this market and collaborating with suppliers for a quick launch into the Middle East market.



Udaya isn't a conventional firm and prides itself on its young leadership and out-of-the box ideas. Udaya's founders have been in the GCC region for over two decades now and established Udaya with one main ideology - to give the consumers of the Gulf products and services that simplify their lives. 

Udaya is a modern company with no age old ideas and traditions. It is always on the lookout for innovation and serves the  consumer by collaborating with suppliers and companies that have sound research and promosing products.